14:30 – 15:45
Registration
15:45 – 15:50
Welcome and Introduction
Santiago IñĂguez, Dean IE Business School
15:55 – 16:25
Opening Keynote
Gonzalo Brujó, Chairman Latin America & Iberia, Interbrand
16:30 – 17:45
Panel I: “Strategy in the Age of Dynamic Changes”
Moderator: Manuel Alonso Coto, Director of Digital Marketing and Advertising Executive Program, IE Business School
Rafael Amieva, General Director Spain, Yahoo
Alberto Barreiro, Creative Director, Meaning Labs
Renato Faria, Partner, Partner and leader of McKinsey Digital Practice for Iberia, McKinsey
Mariana Piamonte, Strategy Director Spain, Havas
Luis Villa, Business Design Director, Fjord (Accenture Digital)
17:45 – 18:00
Coffee Break
18:00 – 19:15
Panel II: “The Digital Revolution in Business”
Moderator: Marc Bacon, Strategic Lead CRM Media Markt & Saturn, Media Holding
Paul Berney, Co-founder, Managing Partner & CEO EMEA, mCordis (UK)
Laurence Fontinoy, Regional Marketing Manager Spain & Portugal, Google
Juan Ignacio GarcĂa, General Manager, Cabify
Kevin Sigliano, Managing Partner, Territorio creativo
Felix Velarde, CEO, Underwired (UK)
19:20 – 20:35
Panel III: Shapping your Marketing Career
Moderator: Ana Herranz, Alumni Career Services Director, IE Business School
Margaret Buj, Senior Recruiter EMEA, Expedia UK
Cecilia FrancolĂ, Marketing Director, Microsoft Advertising
Marco Laveda, Managing Director, Robert Walters
Diego Vilariño, HR Director, Richemont Iberia
20:35 – 20:40
Thanks and Closing Comments
20:40 – 21:40
Cocktail
*Agenda subject to change