14:30 – 15:45


15:45 – 15:50

Welcome and Introduction
Santiago Iñíguez, Dean IE Business School

15:55 – 16:25

Opening Keynote
Gonzalo Brujó, Chairman Latin America & Iberia, Interbrand

16:30 – 17:45

Panel I: “Strategy in the Age of Dynamic Changes”

Moderator: Manuel Alonso Coto, Director of Digital Marketing and Advertising Executive Program, IE Business School

Rafael Amieva, General Director Spain, Yahoo
Alberto Barreiro, Creative Director, Meaning Labs
Renato Faria, Partner, Partner and leader of McKinsey Digital Practice for Iberia, McKinsey
Mariana Piamonte, Strategy Director Spain, Havas
Luis Villa, Business Design Director, Fjord (Accenture Digital)

17:45 – 18:00

Coffee Break

18:00 – 19:15

Panel II: “The Digital Revolution in Business”

Moderator: Marc Bacon, Strategic Lead CRM Media Markt & Saturn, Media Holding

Paul Berney, Co-founder, Managing Partner & CEO EMEA, mCordis (UK)
Laurence Fontinoy, Regional Marketing Manager Spain & Portugal, Google
Juan Ignacio GarcĂ­a, General Manager, Cabify
Kevin Sigliano, Managing Partner, Territorio creativo
Felix Velarde, CEO, Underwired (UK)

19:20 – 20:35

Panel III: Shapping your Marketing Career

Moderator: Ana Herranz, Alumni Career Services Director, IE Business School

Margaret Buj, Senior Recruiter EMEA, Expedia UK
Cecilia FrancolĂ­, Marketing Director, Microsoft Advertising
Marco Laveda, Managing Director, Robert Walters
Diego Vilariño, HR Director, Richemont Iberia

20:35 – 20:40

Thanks and Closing Comments

20:40 – 21:40


*Agenda subject to change