Mariana Pedemonte

Mariana is a marketing professional with more than 18 years of experience in Branding and Strategic Thinking. She spent many years working in marketing departments for multinational companies like Mars, Reckitt Benckiser, SC Johnson Wax or Coca Cola where she managed different portfolios of brands in a variety of sectors from insecticides to chocolates internationally.

Mariana joined Havas Media Spain in 2008 and has since then developed a passion for building communication strategies and has championed innovative marketing campaigns for Spain top advertising investors. Clients include LVMH, PSA and Hyundai-Kia.
She has also developed a deep understanding of the digital media landscape and leads different initiatives in the fields of e-commerce and Big Data.

Mariana has recently been named Head of Strategy for Havas Spain, inspiring strategic thought throughout the Spanish teams.
She also enjoys training and coaching both within Havas and at various Business Programs where she teaches Brand Management and Strategic Planning.